Digital TV Networks
Media Planet’s Shopping Centre Network reaches over 10 million consumers fortnightly. Media Planet’s Digital TV Network is located in premium shopping centres and combines two unique technology formats - 360tv and iFind. Together they dominate the digital path to purchase environments.
- 360tv - A ROUND DIGITAL LED TV!
- Prime Food Court locations with high consumer dwell time
- It allows advertisers to screen their TV commercials in a unique circular format with image and sound quality far exceeding any existing audio visual technology in Australia today.
- TV commercials top and tail freshly updated LIVE ABC News and entertainment content ensuring consumer attention is maximised
12 Minute Programmed Loop:
| Shoppers are drawn to the blend of news, sport, entertainment and quality advertising over a 12-minute programmed loop running continuously 5 times an hour, 80 times a day. |
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| ABC Headline News |
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60 sec |
| AD |
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30 sec |
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| AD |
|
30 sec |
| ABC Business News |
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60 sec |
| AD |
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30 sec |
|
| AD |
|
30 sec |
| ABC Sports News |
|
60 sec |
| AD |
|
30 sec |
|
| AD |
|
30 sec |
| ABC Weather News |
|
60 Sec |
| AD |
|
30 sec |
|
| AD |
|
30 sec |
| Entertainment Advertorial |
|
60 sec |
| AD |
|
30 sec |
|
| AD |
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30 sec |
| Entertainment Advertorial |
|
60 sec |
| AD |
|
30 sec |
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| AD |
|
30 sec |
| Entertainment Advertorial |
|
60 sec |
| Station ID |
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30 sec |
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| AD |
|
30 sec | |
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Unique Technology
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Shoppers see crystal-clear images from any angle. 360tv is divided into 3 synchronised 120° screens – each 1.82 metres in length |
- Full Bluetooth Capability - lets you interact with consumers in an innovative and engaging way by delivering digital via the 360TV Network directly into your consumers mobile phone
iFind Digital Screens
- High quality audio-visual format
- Strategically positioned at key entry and exit points, and major thoroughfares
- Exceptional image and sound quality - 3 metre sound cone
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Coverage
428 Digital Screens in Prime Traffic & High Dwell Areas
Packages Available : National, Statewide and Local
NSW |
Shopping Centre
(Metro) |
Location |
Digital TV Screens |
| Westpoint |
Blacktown |
360tv & iFind Digital Screens |
29 |
| Castle Towers |
Castle Hill |
360tv & iFind Digital Screens |
29 |
| Rouse Hill Town Centre |
Rouse Hill |
Digital Plasma Screens |
15 |
| Harbourside |
Darling Harbour |
iFind Digital Screens |
13 |
| Macarthur Square |
Campbelltown |
360tv & iFind Digital Screens |
15 | |
| (Regional) |
| Erina Fair |
Erina (Central Coast) |
360tv & iFind Digital Screens |
22 |
| Charlestown Square |
Newcastle |
iFind Digital Screens |
10 |
| Wollongong Central |
Wollongong |
iFind Digital Screens |
10 | |
ACT |
Shopping Centre
(Metro) |
Location |
Digital TV Screens |
| Canberra Centre |
Canberra CBD |
360tv & iFind Digital Screens |
33 | |
VIC |
Shopping Centre
(Metro) |
Location |
Digital TV Screens |
| Melbourne Central |
Melbourne CBD |
360tv & iFind Digital Screens |
31 |
| Australia on Collins |
Melbourne CBD |
iFind Digital Screens |
8 |
| Eastland |
Ringwood |
360tv & iFind Digital Screens |
26 |
| Highpoint |
Maribyrnong |
iFind Digital Screens |
23 |
| Watergardens |
Taylors Lakes |
iFind Digital Screens |
10 |
| Dandenong Plaza |
Dandenong |
iFind Digital Screens |
10 |
| Greensborough Plaza |
Greensborough |
iFind Digital Screens |
11 |
| Parkmore |
Keysborough |
iFind Digital Screens |
3 | |
| (Regional) |
| Woodgrove |
Melton |
iFind Digital Screens |
6 | |
QLD |
Shopping Centre
(Metro) |
Location |
Digital TV Screens |
| Hyperdome |
Loganholme |
360tv & iFind Digital Screens |
29 | |
| (Regional) |
| Robina Town Centre |
Robina (Gold Coast) |
360tv & iFind Digital Screens |
25 |
| The Oasis |
Broadbeach (Gold Coast) |
LCD & iFind Digital Screens |
46 |
| Grand Central |
Toowoomba |
iFind Digital Screens |
10 |
| Sunshine Plaza |
Maroochydore (Sunshine C) |
iFind Digital Screens |
12 | |
WA |
Shopping Centre
(Metro) |
Location |
Digital TV Screens |
| Floreat Forum |
Floreat |
iFind Digital Screens |
2 | |
Shopping Centre Footprint
- 80% aged between 16 – 54 years
- 75% Female
- 75% make purchasing decisions within the Retail Environment
- Audience is 5 to 10 times more likely to notice and recall dynamic media than static media
- 75% are in the shopping centre for over an hour and a half
- Unique: Reaches millions of shoppers each week in a large dynamic format with brilliant image and sound
- High Shopper Awareness: Shoppers have higher awareness of the medium and the brands advertised
- Locations: Positioned in prime traffic areas within premium shopping centres
- Bluetooth Zones: deliver digital via the 360TV Network directly into your consumer’s mobile phone
- Regularly Updated ABC News Content (on 360TV): Your campaign will run with the most up to date ABC News content ensuring maximum consumer attention
- High Frequency: over 30,000 daily spots per advertiser (based on a national buy)
- Flexibility: Multiple creative options across the network
- National, State and Local Packages available
- Accountability: Full campaign audit and web cam monitoring on 360TV
- Cost Effective: Lowest CPM of any “Out of Home” medium
- Full Production of Commercial