Author Archives: mediaplanet

  Media Planet have lent their support to the Lasallian Foundation who provide assistance to children living in poverty throughout South East Asia. Media Planet are pleased to be able provide the organisation with free airtime on their digital 360tv … Continue reading →

On Valentine’s Day, Asus promoted their new Asus Zenbook with a love heart shaped ice sculpture and a Zenbook frozen inside. The campaign was based around Valentine’s Day – “Do you believe in love at first sight.” The ice sculpture … Continue reading →

Virgin Mobile’s most recent campaign to promote new store openings certainly got the attention of shoppers. Large format banners and entrance doors were cleverly used to boost awareness and direct shoppers.

For the past few years, the now iconic Ferrero Rocher Christmas Tree has been delighting shoppers around the country. For the first time in WA, families visiting the Centro Galleria Shopping Centre in the weeks leading up to Christmas enjoyed … Continue reading →

Coles recently opened its exciting new look store at Greensborough Plaza. Shoppers couldn’t miss the spectacular 3 story high glass lift wrap which was used to promote the new store within the centre. Media Planet coordinated the campaign from booking … Continue reading →

Optus launched its “Take home more than you expected” campaign in key capital city shopping centres across Australia to promote their Optus Reward Points and $79 Prepaid Android handsets. Media Planet’s large format banners, entrance doors and escalators were utilised … Continue reading →

ASUS recently launched their new N Series Laptop across a range of Media Planet’s in-centre media formats. Large format banners, digital panels and floor decals strategically positioned close to their key retail stockists were utilised to successful drive the message … Continue reading →

Another great year for Specsavers who continue to take the Aussie optical market by storm. Local area marketing, including in-centre advertising has played an important part in the overall Specsavers strategy to win customers across from their competitors and aggressively … Continue reading →

HP recently launched its innovative experiential shopping centre campaign to promote their studio inspired Beats Audio computer speakers which are exclusive to HP Notebook PCs. HP tied the campaign into their sponsorship of the ARIA Awards and wanted to give … Continue reading →

Amex recently selected key shopping centres in Sydney and Melbourne to promote their clothing Reward Points. Media Planet’s large format banners were used to promote the key message that any shopper who used their Amex card to purchase clothing at … Continue reading →