Media Planet

Media Planet Supports the Lasallian Foundation

mediaplanet — Wed, 04 Apr 2012 01:02:00 +0000

Media Planet have lent their support to the Lasallian Foundation who provide assistance to children living in poverty throughout South East Asia. Media Planet are pleased to be able provide the organisation with free airtime on their digital 360tv screens at Castle Towers Shopping Centre which draws over 360,000 weekly visitors from Castle Hill and surrounding Hills Districts. The campaign is aimed at encouraging support from the public in the form of donations and volunteer work.

Do you believe in love at first sight? – Asus Icy Campaign

mediaplanet — Tue, 14 Feb 2012 04:27:02 +0000

On Valentine’s Day, Asus promoted their new Asus Zenbook with a love heart shaped ice sculpture and a Zenbook frozen inside. The campaign was based around Valentine’s Day – “Do you believe in love at first sight.” The ice sculpture was seen by over 70,000 customers in one day! The ice sculpture was strategically placed out the front of JB HI Fi to generate sales.

Virgin Mobile – Discover Fairness

mediaplanet — Sun, 15 Jan 2012 12:30:09 +0000

Virgin Mobile’s most recent campaign to promote new store openings certainly got the attention of shoppers. Large format banners and entrance doors were cleverly used to boost awareness and direct shoppers.

Ferrero Rocher brings a little Christmas joy to WA

mediaplanet — Tue, 13 Dec 2011 05:31:26 +0000

For the past few years, the now iconic Ferrero Rocher Christmas Tree has been delighting shoppers around the country.

For the first time in WA, families visiting the Centro Galleria Shopping Centre in the weeks leading up to Christmas enjoyed what was a remarkable creation constructed with thousands of golden balls, intricately arranged and suspended from the ceiling.

The tree continues to be a key component in Ferrero’s Christmas marketing strategy as consumers really engage and have a positive experience with the brand.

Another new look store for Coles

mediaplanet — Mon, 28 Nov 2011 05:43:46 +0000

Coles recently opened its exciting new look store at Greensborough Plaza. Shoppers couldn’t miss the spectacular 3 story high glass lift wrap which was used to promote the new store within the centre. Media Planet coordinated the campaign from booking to print and installation.

OPTUS – More than you expected

mediaplanet — Sun, 20 Nov 2011 10:00:27 +0000

Optus launched its “Take home more than you expected” campaign in key capital city shopping centres across Australia to promote their Optus Reward Points and $79 Prepaid Android handsets.

Media Planet’s large format banners, entrance doors and escalators were utilised to engage shoppers at tactical locations within each centre. This, coupled with a strong message and attractive creative, had a positive impact with Christmas shoppers.

ASUS – launches new N Series

mediaplanet — Mon, 07 Nov 2011 03:49:25 +0000

ASUS recently launched their new N Series Laptop across a range of Media Planet’s in-centre media formats. Large format banners, digital panels and floor decals strategically positioned close to their key retail stockists were utilised to successful drive the message at the path to purchase. The campaign covered major shopping centres nationally.

SPECSAVERS – continues to embrace shopping centre environment

mediaplanet — Thu, 27 Oct 2011 12:46:40 +0000

Another great year for Specsavers who continue to take the Aussie optical market by storm. Local area marketing, including in-centre advertising has played an important part in the overall Specsavers strategy to win customers across from their competitors and aggressively grow their customer base.

Media Planet continues to work alongside Specsavers as they maintain their marketing domination of the shopping centre environment through their diverse range of effective in-centre media offerings.

HP’S innovative display wows shoppers

mediaplanet — Mon, 10 Oct 2011 04:47:58 +0000

HP recently launched its innovative experiential shopping centre campaign to promote their studio inspired Beats Audio computer speakers which are exclusive to HP Notebook PCs. HP tied the campaign into their sponsorship of the ARIA Awards and wanted to give each shopper a VIP experience when visiting their display. At the display, shoppers were invited to walk down a red carpet, through a custom designed limousine and into an enclosed VIP area to experience the product first hand.

Shoppers also had the opportunity to enter a competition to win an ARIA backstage and after party experience for 4 people worth $8,000. The campaign was supported with large format banners which were effective in emphasising both the competition and product.

AMEX – clothing reward points

mediaplanet — Mon, 05 Sep 2011 11:51:16 +0000

Amex recently selected key shopping centres in Sydney and Melbourne to promote their clothing Reward Points. Media Planet’s large format banners were used to promote the key message that any shopper who used their Amex card to purchase clothing at any Melbourne or Sydney Jeanswest, NINE WEST or David Lawrence store would receive extra Reward Points.